Born and raised in Caracas, Venezuela, Daniela Frewa is a distinguished luxury brand consultant and independent advisor with over 20 years of international experience spanning real estate, luxury, and hospitality, crafting bespoke strategies for some of the world’s most prestigious brands, including BVLGARI, MaxMara, and Sotheby’s International Realty.

Daniela’s career is defined by her ability to bridge brand heritage with innovation. At BVLGARI, she cultivated relationships with leading publications across Latin America, securing millions of dollars in annual editorial coverage and successfully driving global press campaigns. At Sotheby’s International Realty, she led global marketing programs and business planning support to international brokerages in 70+ countries.

In the luxury real estate sector, she has partnered with leading brokerages to elevate their presence in the high-end market by creating strategic marketing initiatives, enhancing agent enablement programs, and driving impactful approaches to listing and client engagement strategies.

In 2024, Daniela founded FREWA, a boutique advisory firm offering tailored strategies to luxury brands in real estate, fashion, and hospitality. FREWA is a culmination of her deep industry knowledge, global perspective, and proven expertise in elevating brand identities and unlocking growth opportunities.

Passionate about community impact, Daniela has led initiatives such as the Heart in Hand Awards for No More Tears, raising awareness for victims of domestic violence and human trafficking. She has also served as Chair of the Pérez Art Museum Miami’s young professionals group, spearheading dynamic programs and fundraising efforts.

A true advocate for excellence and innovation, Daniela’s work reflects her unwavering commitment to elevating luxury brands while making a meaningful impact on the communities she serves.